Quote Originally Posted by JF-AMD View Post
Please don't confuse marketing with advertising, they are 2 different disciplines. Advertising is usually handled by sales functions within most companies or by regional functions.

Marketing is about determining the features, planning the roadmap, positioning the product, developing the brand proposition and engaging the sales/regional go to market organizations.
Right, my mistake. Advertising is a subset of marketing.

So why advertise if things are so clear cut? You have the oblivious herd and the tech savvy consumers plugged into the net with the latest benchmark data on your product.