Bulldoze that Sandy Bridge

[445533]

Given the choice between losing a few million and making a profit, where do you think a company should invest?

Whichever option gives you the most long term profits.

If investing in the professional and enthusiast side of things increases your reputation, increases the household use of the word AMD, and it at least breaks even then yes. In the grand scheme of things making the enthusiasts happy means making everyone else aware of AMD. You want to go for the larger consumer market of the unwashed masses? You guys need a well executed approach with higher end products for enthusiasts and professionals to talk about and buy, advertising for the rest, and make it easier for developers to produce software for your products. The way nvidia does it. People buy hardware to run software. We don't buy hardware just for the hell of it.

I can see how the move to re-brand ATi to AMD was fairly smart in the grand scheme of things, to make people more aware of the AMD platform. Unfortunately the new AMD Radeon logo looks cheap... like it's a bargain brand.

etc.

I think that a more consumer, professional, and small business oriented dual CPU platform could have a positive impact. The C32 platform looks like its halfway there but its missing a few things. Overclocking is a big one.

Worthwhile to at least send a few interns and get some info from dual-CPU users and who ever else could use it. Graphics designers are a big one since they always need more memory and more computing power and there's more of them now that everyone and their dog has Photoshop and 3DSMax/Maya.