Quote Originally Posted by massman View Post
No hard feelings .

I just wonder if good old Bingo13 will also chim in his opinion in this thread regarding the possibility that this is actually just ASUS marketing being re-phrased for forum purposes.

Or wait ...
Here is my chime...

This post and others like it for ASRock, MSI, and Gigabyte for new products are basically advertorials. Basically some marketing points that have been delivered by the various manufacturers and some personal experience by the user or users. I have no problems with it and everyone does it. Am I happy about it, not really as I think there is a different way to deliver the message.

The difference with the OP in the UD7 preview/review thread is that he presented marketing statements and/or false assumptions about features on our new boards without actually testing either our board or Gigabyte's board to confirm or deny those statements. As such, it is no longer an advertorial or preview but is considered to be a review. One that is fraught with inaccuracies that were pointed out by Peter and were discussed with the OP. However, he continued to push these false assumptions and so we will respond to them.

I have no issue if the "problems" he described about our new P67 boards were true, we are not perfect, nobody is, but I do have a problem when those statements/assumptions are outright false and the testing methodology is based on reading datasheets or reposting marketing slides. He made assumptions from documents and marketing slides without any scientific testing of the boards to confirm his (gigabyte's marketing message) statements. That is my problem and when it comes down to it, it should be yours also.

Honestly, if he had left ASUS out of this directly or changed his assumptions about our PWM/EFI setup based on sound test methodologies then there would not have been a response even though his assumptions about the capabilities of the Gigabyte PWM are also false in several areas. That eventually would have been brought to light by a reputable website or power user so no response from our end was even required.

I expect some negatives to be mentioned by reputable websites or power users about our boards. As I stated we are not perfect and will address those issues but at least we admit it. In fact we gave a wide variety of press members and enthusiasts the ability to test and comment on our products early on without strings attached. We had a lot of very positive comments and we had comments on areas of improvement that will be addressed in the next product cycle. At least we are open about our intentions and responses, no hidden agendas here unlike others.