240 British pounds sterling = 378.6480 US dollars
Looks suspiciously like the MSRP for the 58xx at launch. Those poor, poor early adopters of the GTX580. Bent over the barrel and done dry without the courtesy of a reach around or a even a thank you. $120-$170 seems like an awfully stiff premium to pay for a month in the e-peen light. On a side note it does look like Nvidia has sold out what stock of GTX580 they had. The egg beater is completely out of stock.
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