Who knows?
Maybe they'll restrict supply to nvidia channels only for a month or so until they have more stock.
It's one way of paper launching to reap the gouging profits of initial release without paying a middleman partner profits or letting webstores also profit.
Nvidia keeps a £399 (that's 645 dollars by the way) price until it's SMASHED down by AMD and then partners have the floodgates unleashed.





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