Quote Originally Posted by tajoh111 View Post
I think its way too early to say that, but the original fermi was a bad start for them. So far, NV release style has been too defensive(they respond to something), rather than offensive(they make a product to respond to what AMD has released). The offense they have put up is the gtx 460 and AMD answered pretty well even though it took a bit of time. NV just putting no pressure on AMD at all.
It is exactly that, pro-active marketing strategy vs reactive marketing strategy. One dictates and the other counters (also a timing issue).

Since the gtx200 series, Nvidia hasn't been leading the market, which is fair as you can't expect the one company to lead the market forever.

However a defensive marketing strategy is build around trumping your opponent's moves regardless of the cost ( cost to produce GTX460 die size vs yields). Nvidia did this to retain market share, and they did a fantastic job taking into account the time constraints to respond after the GTX480 flop. However when you look at the timing factor, there is a six month CIRCA gap between AMD's dev team and Nvidia's, I simply do not think that Nvidia had sufficent time to react yet.

28nm will be different altogether, since both parties were told about 32nm cancellation at the same time, so in theory they also started to plan and develop 28nm architecture roughly at the same time. Like I said before, its mostly a timing issue.