I must have entered the twilight zone. Last I checked nVidia was blamed for everything around here including the recession and crying babies. Where did this "can do no wrong" joke come from?

A new name doesn't always bring generational change. See 2900XT->HD3870 and 8800GTX->9800GTX. I'm looking forward to seeing this 580. It could answer the question of whether the architecture is inherently over-engineered or if GF100 was just an inefficient implementation.