but u cannot sell chips without people like those of XS liking them, just look at the p4 it lost market share since diy and overclockers did not want it so then tuned in consumer grade OEM buying consumers started to want amd, then the core2 and am2 came out destroying amd in the DIY and intel went back up but amd still kept some people. if this happened again with amd already in the 20% or so and most companies having amd builds then intel would loose a much larger chunk. so they would need an unlocked bclock platform or cheap unlocked cpus or they will suffer in the long term.
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