Quote Originally Posted by LordEC911 View Post
Don't be so quick to judge.
There are many out there that are very skeptical of these "renaming" rumors.
Well, whatever it ends up being, they can't continue with their current flow to increase the chip size. I'm pretty sure they would prefer having <300 mm˛ chips and lower MSRPs, brings then market share and hurts Nvidia if they ever happen to struggle again with their gaming GPUs.

Other reason would be to focus on 28 nm chips and bring the real improvements to the table then. If they make a small leap now, they will make bigger leap next gen. If they make a bigger leap now, they can't make that big leap later on. So now just focusing on smaller chips to sell lots of them during the christmas and H1 next year, they can drop in a real jawbreaker with 28 nm flagship chips.

Well, guess it gains them better money to make as big leaps as possible all the time, rather than now focusing on small, cheap chips and sell them with very good perf/$ to gain market share, then drop the real leap to the table with 28 nm. Right now gamers don't give a about ATI, let alone AMD, when compared to Nvidia and Intel. Somehow they need to change that, and I'd bet they have perfect recipe for it right now when Nvidia is at it's weakest.