If you ask me, this is just to create news so people go run out and buy, GTX460 is already overpriced considering its on par with GTX285 in some cases 285 being faster and can be had for >$160 used. Yes its outdated but my point is the opening price for 460 should have been under $200, not to mention other factors like being so darn late to the market, Nvidia should practically be begging us to buy.