Why not? I'm not saying I would ever buy their products if they priced it that high, as I go with the best low-mid grade product on the market regardless of brand, but once again, why not?
If Intel can remove fsb overclocking and it's understood around here why they are doing it (for profit reasons of course), then why shouldn't AMD be able to profit if they have a real winner?
Even still, if you can remember back to conroe pricing, Intel smashed AMD performance wise, but didn't really start to milk their products until now, unlike NVIDIA. They always had very powerful, very affordable products and also the ridiculously overpriced extreme editions. It's really up to us to decide the pricing anyways, as the market always determines a product's value, not the seller (at least in the US).




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