if ati thinks people will pay more money for faster cards, they dont seem to understand the market very well...
why do you think all dx11 cards combined only make up 5% of the market today?
cause games hardware requirements have stagnated ever since crysis came out... sure, there are one or two exceptions, but overall hardware requirements have not really increased over the past years...
you can play games on dx10 and some even on dx9 and you wont notice a difference...

more performance for higher prices is not going to be very successful i think...
what the market really wants is the same performance for lower prices... i thought ati had realized that...
the s/a rumors sound like the 6k series is going to boost performance, but there wont be any performance boosts for free, the price per fps seems to remain almost the same (bart xt = cypress le = gf104)
same perf, same price... meh...