New rumor about ATI Southern Islands

[spursindonesia]

@Saaya, i think that Chiphell roadmap is more related to pricing structure, agreed with Tajoh111 there. IMHO, this new generation will imply a higher price structure than the current Evergreen one (a trend that i loathe as a consumer but quite understandable from ATi POV since they want to maximize profit and the cost of goods must also increase in the process, chip is bigger & the specs seem more complex). There's still a hope for a 5850's capable Bart, because if you think Chiphell's leak is quite believable, then the buswidth design of each respective chips seems collaborative with the speculated relatively significant performance increase in this new family.

[tajoh111]

@Saaya, i think that Chiphell roadmap is more related to pricing structure, agreed with Tajoh111 there. IMHO, this new generation will imply a higher price structure than the current Evergreen one (a trend that i loathe as a consumer but quite understandable from ATi POV since they want to maximize profit and the cost of goods must also increase in the process, chip is bigger & the specs seem more complex). There's still a hope for a 5850's capable Bart, because if you think Chiphell's leak is quite believable, then the buswidth design of each respective chips seems collaborative with the speculated relatively significant performance increase in this new family.

I think they need more ROPS those. Look how starved the 5830 is with 16. I think 32 is just enough for the 5870. I think its one of the reason the 5850 and 5870 don't have a bigger difference. With the 6870 they are likely going to add more.

I don't think the 256 bit bus is real though because it doesn't match the official roadmap and thus those benches are fakes, their is just too many flaws overall. Even the original poster implied that they were not genuine.

It doesn't mean the real thing won't live up to those results, it's just that some guy on the internet wanted to get attention and screwed with us a bit, and just posted a few bogus results.

I expect the 6870 to be fast, maybe a bit faster than a gtx 480, but I won't be optimistic. I remember thinking the 5870 was going to be faster than a 4870x2(basically a 4870x2 but with perfect scaling). It was atleast 25 percent slower than that.

Same with fermi, I was expecting a jump to gtx 285 SLI performance. Considering the increase in shaders and the higher clock speed, but as stuff started to leak like the decreased TMU and the reduced clock speed my expectation quickly sank.

The only time I was pleasantly surprised with performance was the 4870 and the 8800gtx. Both of which I can't see happening because 40nm at TSMC is a real pain in the ass to work with and the chips they have already right now are too big.

if ati thinks people will pay more money for faster cards, they dont seem to understand the market very well...
why do you think all dx11 cards combined only make up 5% of the market today?
cause games hardware requirements have stagnated ever since crysis came out... sure, there are one or two exceptions, but overall hardware requirements have not really increased over the past years...
you can play games on dx10 and some even on dx9 and you wont notice a difference...

more performance for higher prices is not going to be very successful i think...
what the market really wants is the same performance for lower prices... i thought ati had realized that...
the s/a rumors sound like the 6k series is going to boost performance, but there wont be any performance boosts for free, the price per fps seems to remain almost the same (bart xt = cypress le = gf104)
same perf, same price... meh...

I think people will pay more for more performance. The economy is starting to recover as tech company like AMD and Intel to show much stronger sales.

Most 58xx chips sold for well above retail. The retail price of the 5850 was 259 dollars. For the most part, the 5850 has sold for decently over 300 dollars because of crappy supply. None of that extra money really was received by AMD and went to retailers.

AMD would be more than happy than to have regular sales where cards were not sold out in hours and make extra money with a higher sale price that they themselves benefited.

Saaya, you think AMD can be really that happy from a 33 million dollar quarters net profit from their GPU department which they paid 5.4 billion dollars for? With their current margins and supply, that the best they can hope for considering how pathetic NV has been for the last 10 months. AMD like their CPU division want to increase their margins because thats the key to having big quarters.

Even those directx 11 cards only represent 5 or 6 percent of the pie. You have to remember, only one company has been really selling directx 11 cards and they were supply constrained. An NV part which most people were waiting for considering their current marketshare overall, has not really delivered and thus, those sale have remained unfulfilled. If NV released a good part(high performance, good power and heat) in october as originally planned, you would see atleast 2 or 3 times the current directx 11 cards.

Right now supply is limited and scalping of videocards show this. The logical thing to do is increase prices so demands doesn't outright outstrip supply and scalping stops. That way they sell pretty much as many videocards(you might not have as many sold out periods) and yet because of the higher margins you make way more money.