Quote Originally Posted by Apokalipse View Post
RV770 was pretty killer in price/performance.

I'd say a significant reason the current gen isn't as cheap is because Cypress itself is bigger than RV770 (~330mm˛ vs ~256mm˛).
Not to mention they use 1GB GDDR5 as standard, and also the PCB/PWM is more complex this time.
the price of the 4870 and 5870 match very closely when looking at $ per mm2, however thats using the launch prices of 300$ for a 4870 and 400$ for a 5870. and that launch was 6 months ago, after 6 months of the 4870s launch it was down to ~200$. yes a lack of nvidia competition does cause a few problems, but that shouldnt mean every video card should be stuck in limbo (seriously, since last summer, has any brand of any series gone down in price by more than 10%?, and havnt a few gone up?). the 5850 that was going for 280$ shocked me, and i praise them for taking the first step in the right direction.