It really is ironic. R600 was late, hot, unoptimized, slow, etc. - just about everything possible that could have gone wrong, went wrong. People forget... at its release, people were talking about AMD/ATIs bankruptcy, which was a real possibility.
RV770 comes out, which is a bit slower than the GT200s, but comes out at roughly the same time and is shockingly fast for its price and size. RV870 comes out on time and is actually cooler than the previous generation, and manages to hold its own against Nvidia's next gen.
Strangely, out of all the cards now looking back, perf/watt and perf/mm^2 have gone to ATI's cards based on the inferior (at the time R600) whereas Nvidia's just hasn't been able to scale up OR down (we were stuck with G92s for years, by the time the GT200 derivatives came out, the RV870 and its derivatives were already on the doorstep)
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