They have been accurate prior launches and even sold 5870's @ $350 pre-launch, when newegg had them at $380 for example (MSRP). Good resellerratings.com ratings, they are legit. Remember, MSRP is not a break-even point for vendors. Their price listed doesn't mean it's at a loss...
P.S. They also have put up other cards a few days early, along with similar sites that take Ingram Micro distro data.
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