The Fermi Thread - Part 3

[Farinorco]

We can expect ATI to drop their prices as GTX470 being even cheaper than a 5870 is a rather impressive thing. Unexpected, totally unexpected.

Well, of course we should expect a drop in HD5800 prices by now. Those prices are higher than at launch, and it's 6 months later than that now (half its life cycle in average for a videocard)... given the usually decreasing curve of the prices along the life of a hw product, specially a videocard, AMD should have a huge margin to lower the prices down to a more natural number at this point.

Of course NVIDIA knows that, and they can't launch the product at a given price and start dropping it in a few weeks, consumers would feel pissed off (like it happened the previous generation because of the surprise of HD4800 performance and price). So they have to estimate how much AMD can (and will) lower the prices and play with that to price their own products.

Do you really think that those prices are unexpected?

Thanks Farinorco. Good info

I only did a quick and dirty search on the 4frags web, all the merit here is prava, he was the one who actually found and brought the really interesting info...