You're right, the value of the card can only be ~$450 since the 4870 is at the $400 mark. However, Nvidia will price it more like 500-600 bucks, and sell out completely. There aren't supposed to be many produced; they should sell well just because Nvidia fans will want to buy one. Phenom II's have a hard time competing with Core i7's, but they still sell well because AMD fans love them and want to buy them.
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