If I was doing the marketing for GTX480:

1.61GB Yo! - why use GiB, when GB looks bigger. HD makers have been doing it for decades..

Heatsink/fan is not just for cooling, it doubles up as a hepa filter and humidifier for your whole house. Just pour water in there ... *tzz*

GTX480 - its bigger and longer than yours.. and you KNOW that's what the ladies want. Upgrade your puny equipment.

Accessories - attachable roll out warming mats for your cats to purrr down on.

Untapped market - what better way to enjoy the psychedelic world of Bioshock2 than with apple schnapps - made using your very own GTX480 distillery accessory!!

Some assembly required - LCDs are so limiting, and that's why it comes with extra cables to attach to those cybernetic implants... oh wait you dont have those yet!? awwhhhh


** I tease **