Good idea, but the rest is made of fail.

Lets face it, most people don't have a 30" screen and don't need a highend pc to play games, budget hardware is good enough for the majority.
Combine that with the ever increasing pressure on the pc from consoles and there is a clear need for a cheap gaming capable pc.

However, this is not cheap and there is something between the ancient trash hw they use and highend, but oh well, at least they are not trying to sell a pc using igp as gaming capable like too many oems do.

If they would just update the components a bit, lower the price and focus the advertising around the fact that a gaming capable pc doesn't have to cost a arm and leg it could end up as good product.