This is not designed for people like us.

This is designed for your average joe to walk into a shop, see the shiny colour-coded box's, buy it, build it, and say "I did that".

If it's their first PC, then Nvidia will likely get repeat custom from them further down the road. First impressions count, assuming it doesn't blow up on them, or take their house out in a fireball, then this is what they will think of when building a new one.

It's the reason marketing exists. The fact that people in the know Nvidia's marketing is often plain wrong with their facts is totally irrelevant, because marketing does usually work on it's target audience, which we are most certainly not.