AMD cuts to the core with 'Bulldozer' Opterons

[Nedjo]

The issue is that if we were going to "leak" parts out, it would actually be my call as the director of marketing. And I can tell you that I wouldn't approve that. Especially early Bulldozer silicon. Trust me, the first rev is always pretty rough relative to the final (except Istanbul where first silicon was final silicon.)

IMHO there are pro/cons for both approach. No doubt non-leaking is better 'cos it's safe bet.
But There's always probability of repeating the SledgeHammer scenario with EVT (or was it ES) that was published on Xbit labs!
Result of that leakage was really steamed off and lowered expectations towards the K8!
But when final SKU has hit the market and the media, everyone was blown out!
Don't believe it was planned, but it did turned out great.
Again that doesn't necessarily mean it is easily repeatable, and controllable... so no-leaking is always better way.

On the Istanbul - yeah brilliant part and execution! I don't recall any other "0" revision that has gone in sales like Istanbul's D0