r1ch,
When a new high end card comes out at peak (over-priced) $$$ then I think it is mostly gonna be the hardcore who will by it. Whether 9 of 10 of these folks actually water cool is beside the point (it was rhetorical)......it doesn't matter if it is 0.9 of 10. No customer who spends the premium dollars should have to put up with such mundance, elementary silly mistakes. All customers, especially the early adopters, should be treated fairly and in accordance with a company's published quality statements. Companies that fail to due so are acting like the GMs and Fords of the 80s and 90s and see where that got them. This is, IMHO, a significant black-eye for ATI.
ATI has always had, rightly or wrongly, a reputation for being a bit sloppy and slow with drivers and updates; at least as compared to Nvidia. Additionally all of Nvidia support was generally good....especially if compared with the majority of HW vendors out there. ATI can build the fastest cards all they want, but if even just a small vocal minority have issues it will hurt them in the long run. Particularly if they don't quickly and accurately address them.
What is a WUM anyway???




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