if your going by the picture http://www.evga.com/products/pdf/01G-P3-1290-ER.pdf
the part number on the card is 10G-P3-1290-ER
that card has this block on it http://skinflint.co.uk/at/a407135.html
the AR look completely different http://www.evga.com/products/pdf/01G-P3-1290-AR.pdf
looks like your retailer is the one that screwed up not EVGA