Quote Originally Posted by Jamesrt2004 View Post
I'm not being pessimistic atall imo.. Its jsut I believe this will fail the whole general processing stuff.. just for the pure fact nothings stopping amd and intel from doing it but just in a few years time
I would say they are trying to get a leg up on the competition with their heavy Tesla push. If they can actually get their gpgpu initiative to take root first with developers they can very well be a market leader until the other players catch up.

There's definitely no guarantees of landslide success but the potential market is there if they can get enough developers aware of & on board to utilize the technology. It may not necessarily be huge with the general user but say the medical & research fields this could be a huge chance for them to make in roads into untouched markets with potentially much higher margins.

Nvidia is essentially getting squeezed out of mainstream markets with chipsets pretty much dead in the water they need to find other ways to sustain their growth or else go the way of VIA.

Their best chance is to move quickly now while they have the resources and influence to still make big moves.

I don't think they're forgetting their roots at all but are trying hard making more noise about their gpgpu initiatives to bring about awareness and spark curiosity & imagination with potential developers & customers which seems to be working on the awareness side at least.

We'll have to wait and see which is the hard part in the I want it yesterday technology world.