Quote Originally Posted by To(V)bo Co(V)bo View Post
If nvidia truley wants Physx to take the world by storm, then give it away and set it free, and open it up to everyone who really needs it. Just by doing this alone could be enough to make it adopted and used by everyone. Then they could make more money making it work better than anyone else, than being the only one with it, and then the money will come to them. Its really simple aint it?
Check this out:

http://developer.nvidia.com/object/physx_downloads.html

Literally anyone can download the SDK for free. So why hasn't it "taken the world by storm" as you said? It's proprietary. NVIDIA claims that PhysX, along with CUDA, is open to any hardware should one want to support it. The most likely reason holding AMD back from doing this is the unbalanced performance prospects of such an implementation. They probably don't feel like they need to anyway, since more open standards like Bullet physics will eventually arise to make use of OpenCL.

Of course if AMD was so confident in OpenCL, they might be more enthusiastic to get a working driver out for it, but as it is, even NVIDIA has beat them to the punch there. AMD makes great hardware but they really suck in the software/developer support side compared to the competition.