I will be glad if the price of the HD5870 is at $399 or less, that will mean Nvidia will have no choice but to lower prices on their current cards including the GTX295, assuming the HD5870 is better than a GTX295. How can that be bad? I mean if you have to have the latest and the greatest then the price shouldn't be a big deal for you, but think about all the bargains that will be available on current gen cards. I for one one love to see the GTX295 in the $300 to $350 range or a GTX285 in the $200 price range. If the price is too high for you then wait till the GT300 series launches and pick up an ATI card then. Consumers have been winning big time in my book with this price war between AMD and Nvidia.