Hd5870 - $299

[Heinz68]

What's your point exactly? A 5850 is high end....

Here is what was my point.
The HD 5870 is described on most sites as the high-end single GPU card. The HD 5850 is usually described as the mid-range or performance level card.

Hemlock: Highest-end desktop part, probably dual Cypress GPUs a la the rumored Radeon 5870 X2.
Cypress: High-end single-GPU part. Similar to the Radeon HD 4870 when it launched.
Juniper: Mid-range desktop part. Similar to the Radeon HD 4850 when it launched.
Cedar & Redwood: Low-end desktop parts. Similar to the Radeon HD 4650 and 4670.
Icronic.com

I doubt the top prices are HD 5850 cards, when PowerColor published this:

Top vote getters from each category (3) will be some of the first to own a high end DirectX 11 next generation PowerColor graphics card!

PS
For example, would you describe the GTX 260 as nVidia high end card.