Hd5870 - $299

[SKYMTL]

The problem with that logic is this: what happens if initial costs on a more complex product means that they can't stick to that pricing structure?

In addition, we are talking actual costs to the consumer here as well. ATI and Nvidia love quoting SRPs to reviewers and consumers. How many times do we actually see those SRPs stick at the retail level? Very rarely, if ever for a new release.

One way or another, I am anxious to see what becomes of pricing in this round.