Whichever way ATI goes with this one, I don't think we will see a price above $349 for the high-end, single chip SKU. If they go any higher than that, they will have a serious pricing problem when any "X2" card is released. It would also make sense that with an "early" release of the Cypress family, they will be able to release the "X2" card to counter Nvidia's upcoming cards.