Gigabyte made a monster >> P55-UD5 benched by hicookie validating DDR3-2940Mhz

[RPGWiZaRD]

lol he works for Gigabyte

I know but it's not like every Gigabyte or other manufacturer's rep posess the knowledge of tweaking and overclocking like him.

My point was, let Hicookie test board before launch, leak some stunning results to popular forums -> cheap valuable PR for the manufacturer. A lot better than putting up some random sometimes annoying flashy ads to hardware sites.

Hicookie and Shamino are 2 excellent examples of how one worker can be of extraordinary value to a company. Hopefully in the future more talented people with hardware knowledge will be hired by manufacturers, they need them.