Rebranding works, AMD loses graphics marketshare in Q1 2009

[Shintai]

Not necessarily a 'brand decision; as much as a price decision for the bulk of customers. Very few people are aware of the horrible IGP in most Intel based notebooks. They try to run Vista Aero or a game made in the last 6 years and then wonder why it doesn't work properly.



Now as far as 'necessary features', the customer dictates what is and isn't necessary.

IGPs actually run alot of games. And they also run Aero fine. Specially the 3 and 4 series IGP are good for the lowend gamer. Not even to talk about AMDs IGP solutions. People play WoW, EvE, Warhammer etc. And having something like a nForce 6150 aint better. Its worse than Intel.

Personally I would rather see IGPs win with AMDs APU and Intels Clarkdale than discrete faulty and powerhungry cards.

Poor coding from game developers help to push the need for graphic cards(Plus some money on the side from nVidia and AMD). Look today, with a few expections. A 100$ or sub 100$ card can run all games besides the most bloated in 1920*1200 with 4xAA. Its a horror story for the GPU makers.

Just drop running the most crappy games like Crysis and useless things like 16xAA or more. And you sudden got a massively lower demand.

My own 8800GT can run 2 game clients in 1900*1100 windowed with HDR on, max everything on 2 screens. And still having the 8800GT downclocked to less than half of the default speeds and still with much more than I need.