Rebranding works, AMD loses graphics marketshare in Q1 2009

[B.E.E.F.]

Well, if it was as simple as dollars, so be it. but it is not ...
for example, you got to concidere the brand equity, and what goes with it, if a person decide to buy a certain brand of GFX, it is mostlikely based on a "brand decision". The number of units sold indicate the preference of the people in the store, as you pointed out, it does not point to profite.

Not necessarily a 'brand decision; as much as a price decision for the bulk of customers. Very few people are aware of the horrible IGP in most Intel based notebooks. Some try to run Vista Aero or a game made in the last 6 years and then wonder why it doesn't work properly.



Now as far as 'necessary features', the customer dictates what is and isn't necessary.

In the case of Intel IGPs, price is necessary for the consumer at the cost of other features.