HD 4770 Previews/Reviews

[SKYMTL]

The only people who should be defending 40nm at this point is ATI, because they can put more cores into each waffer and start testing and tweaking this new process.

I agree but they are marketing it as efficiency personafied.

AMD doesn't target GPUs, it targets price-points. What chip is in what graphics card and how old the architecture is, is completely irrelevant for the end user. What matters is what performance+features you get for how much money, period.
And the HD4830 is quite successfull at its price point. Where I live, the HD4830 is priced at the level of a 9600GT.

Upon its release the HD 4830 was in the same price point as the 9800 GT. To the dollar here in Canada. It was only through the latest round of price reductions that the HD 4830 is now able to compete price-point wise with the 9600 GT.

Pricing based on a feature list is completely understandable but there comes a price point where people start looking less and less at features and more about gaming capacity. To me, that is right around the $100 - $120 price points and above since below that you can get the same features (albeit less gaming potential) for much less money.