Quote Originally Posted by LOE View Post
if you look at enthusiast cooling from any other point of view except enthusiast... it is a waste of time and money - why?

cuz with the money you spend for a quality LN2 cooler, you can actually buy a multi socket system, multiple GFX cards, more memory, and you will instantly get better performance,and you won't waste you time and nerve with dealing with something so problematic

LN2 is for setting records, it is not about performance, it's xtremesystems here, but I bet 99% of the people here use air or water coolers, so imagine if enthusiast are 5% of the total market, then imagine only 1% of those 5% actually goes bellow zero...

I somehow don't image AMD will have a top priority dealing with something 0.05% of their user base has problems with, they will probably spend more money fixing the issue that they will make if they make all the LN2 users in the world happy
It does not really benefit them directly, but if they keep the enthusiasts happy then this will work in their favor. They probably won't set any performance records when the chip can be run at LN2 temps, but it still be attractive to many overclockers if they can use it under LN2, even if it is just for some fun. This will get AMD in a more positive light for those particular enthusiast and they will do the talking for AMD. A bit of a marketing strategy as enthusiasts are probably the most vocal group of customers and enthusiast have quite a bit of influence on the consumer market.