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Yea I agree, the manufacturer makes the money not us; I don't see how the users should have to pay in any way other than with donations.
Here's another idea: Martin could have advertising on his site, similar to the business model of SPCR (www.silentpcreview.com). I think that'd be a pretty viable route if the traffic is decent. Martin has been expanding his site quite a bit, so I think it's possible. People "all over the world" would go to Martin's site, not just XS subscribers. SPCR proves that this model is viable because they have established a platform of trust. I think Martin has that trust and reputation with the community, and he can pull it off.
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