Quote Originally Posted by RPGWiZaRD View Post
It's not cheaper but you're right that it should be more safe. I think NVIDIA doesn't wanna risk anything this time around, it's quite important launch for both companies and screw ups aren't allowed.
Do you know how much time & money it takes to redesign a GPU for a new process? It's a lot cheaper to go with tried & tested but take a cut in profits than risk a huge loss.

As DilTech rightly said, ATI gambled on a new architecture on a new process and it cost them. If nVidia made a similar mistake they could become another cog in Intel/Samsung/[insert semiconductor company here] machine, like ATI became a cog in AMD's machine.

They do have 55nm on the way but timing is everything. RV770 will be better than G92 and nVidia fel the need to be on top, the 65nm G200 will ensure that & then a 55nm/45nm shrink might keep them ahead of whatever AMD comes up with next.