I'd have said the "Hottest DX10 Game Inside" ruins it more than the "Extra GPU!!" bit.. Either way, how the hell can these companies not get *DECENT* designers for their packaging? Club3D had nice minimalistic design back in the day, just as Gainward was generally the whackest ugliest stuff I've ever laid my eyes on. Made it look like a hello kitty collectible more than a state-of-the-art graphics card..