Launch prices are always higher than expected...
We need to wait until all shops have phenoms and 790 mobos available in quantity and not only some of them.
Then they probably start the price battle and we'll be able to get a dfi at 150€ and a X4 9500 at 190€...
Another example is the 8800GT... here in Italy it's still unavailable in almost all of the shops and where it's available it's sold at 250+ € (350$ or so)..