I don't see any reason for those with an already great graphics card like 8800GTX should need to upgrade theirs to something slower, these upcoming midrange cards however are VERY interesting for all those yet holding on to their DX9 cards in deperation until some decent price for performance DX10 combo arrives as personally I just can't afford spending $400+ in a graphics card. Personally I was more waiting for card that is a worthy upgrade for my 7900GTO for up to 250 EUR which is more like my budget and can provide at least ~80%+ better performance. These new midrange cards certainly seems to easily meet all those criterias.