@Gabe,

People have become so jaded towards aluminum from past low quality plating down by some companies. Technology and the willingness of a company to go the extra cost and steps to ensure that the plating is done correctly is obviously what your company is about. It will take the nay-sayers a good while to finally put down their "I won't buy anything with aluminum in it" signs and look at the actual process involved with todays Military spec plating.

I think that the block looks great and the mounting hardware along with the new barbs are a definite winner. I just ordered an MCW60 for my video card because the mounting of my old Maze4GPU Acetal is a problem affecting the proper mounting of my MCW30.

Someone mentioned that the "grooves" serve no purpose other than bling. Cooling of a system is the added effects of the different resources used in same. Every item adds up to the total cooling package. So depening on the temperature of the air and the cfm blown through the channels heat transfer will take effect. Now there is an idea, a fan made to mount over the blocks mounting bolts to blow air directly on the block and area surrounding it. I do not know if the performance gain would be worth the extra investment but it never hurts to add a little extra cooling to the motherboard that was lost by switching from an air cooled CPU. Just a thought.

Keep up the great work and do not let a few dictate for the many. With a five year warranty you have obviously put your money where your mouth is.