Quote Originally Posted by y2kbos View Post
In these situations you have to " follow the money "

Ati aint gonna sell a card that is the same performance as card that costs twice as much, they are a business!!!
I agree on the part that ATI/AMD is a business but they are also a business that is in dire need for market share as NVIDIA has been eating away at their market share since the launch of the G80. There used to be around a 50/50 market share between NVIDIA and ATI for their respective markets, but now ATI has quite a bit less of this market pie than NVIDIA. The only way to quickly gain back market share is to completely dominate the competition in price/performance. AMD will probably not completely blow the competition away as NVIDIA will adjust but AMD has more room to lower their prices as their products, as they are now, seem to be cheaper to produce than NVIDIA's products.
It will, in the end, only mean one thing for us consumers and that is lower prices for more performance.
BTW, I guess that a 4850 costs about as much to produce now as a 3850 initially (around it's launch) did to produce.