I think that 4870 = GTX260 is a bit optimistic, but I don't think they will be off by much.
About price, there are already a couple of cards on pre-order, but I doubt they will give any information on final prices. There is an ASUS 4850 for 156 while a Sapphire 4850 is 164 and previous experience tells me that Sapphire has always been cheaper than ASUS. There has been one 4870 1GB up for pre-order for around 250 and I think that could lower as well, because that is probably some serious price gouging. Just for the guys that start to do -->$ conversions, as this is not really applicable, the cheapest 8800GTS 512MB retail for 160 and the cheapest 9800GTX for 210.
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