Worst case it can be 480GBP - unlikely, as no manufacturer ever gave MSRP in GBP.
Being that Cellshock is a German company, I would assume Euro (the absense of a sign suggess it's not a common letter, hence Euro sign). Even if that's USD, it's better than in Euro. If it's in Yen, it would be in thousands of Yens, which is even less than 480USD
Darn, what did I drink to type this much.... waiter! Who put drugs in my cocaine??