From a budget perspective, FM2 CPUs just don't make sense (And I resent them calling their CPUs APUs)... A budget 1150 board goes for the same price as an FM2 board, and Ivy Bridge/Haswell Pentiums are superior or equivalent to their FM2 counterparts... Up until recently, AMD had no unified driver for FMx platforms (And even now they warn that their unified drivers might not work for all boards) necessitating downloading often outdated drivers from motherboard manufacturers websites. Conversely, Intel chipset drivers have always been unified and clearly labeled (Whereas with AMD, you never knew what exactly you were downloadign and what it was for) and of superb quality.

For the enthusiast market... AMD has slain the goose that laid golden eggs for them so many times already that they will never regain that market... AMD has contracts with both Microsoft and Sony... As soon as Sony discontinues producing gaming consoles (Xbox 720 is clearly far superior to the PS4), Microsoft will dump AMD in order to destroy them, then salvage their assets to increase their monopoly... Whatever they don't need will be sold off, and whatever remains of AMD will be equivalent to semi-defunct companies like VIA who sell inexpensive ICs to the tune of a thousand for a dollar.

In summary, AMD is a lousy company that eats its own... So far, they've been able to get away with it only because of the incompetencies of their competition (Intel with Pentium 4 and nVidia with bumpgate). But their competition has learned from their mistakes and are out for blood... nVidia now has gSync and I haven't heard of AMD planning to offer any competing technology...