man I wasnt exaggerating when I said I would have bought this at its price point even if it came without a HSF.

just 1 week before 290x news came out, I was oh so close to spending more than double (1400AUD) on 2 x GTX770 because bf4 was already being played and I wanted to get in on it, and I had also upgraded to 1440p 120Hz gaming as well, the 290x launched at 650AUD with bf4 so the amount of savings isnt minor at all... literally the savings are almost brand new ceramic coated dump pipes for my car