They communicated a long time ago the days of competing with Intel on the high-end desktop segment were over. But of course, being able to produce successful APUs requires work to be done on the CPU side of things. If you cease to invest in R&D to continue pushing the CPU architecture, your APU will become an uninteresting product too. This is particularly a concern now that Intel is picking up on the GPU development (Iris Pro). So I am sure there is still focus on the CPU architecture part of the APU. They will just not focus on building "the fastest CPU".
By the way, with AMD reducing focus on claiming the title of the fastest CPU, Intel is pretty much the only company left to preach high-end desktop. That's not good for us.
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