If the price is 550 dollar, honestly, what ever Nvidia does, their high end is going to be priced uncompetitively. Nvidia needs to discontinue their regular gtx 780 line and only sell OC editions at the same price as 290x, while additionally if Nvidia wants to price their gtx 780 ti at 650 or more, it better perform atleast 10 percent better.

However the noise and wattage concern me. Particularly if I want to overclock this for gaming.