My first post after long time, was too busy and only had time to lurk often but I'm reading this thread and couple others every day since I'm looking for major system upgrade.

After reading multiple repeated post in this thread about AMD R9 290X like "not impressive", "little to no reason to buy one", "not much OC room", "too hot and noise, bad drivers", "I won't lie, I'm disappointed" etc.

I almost decided TWO GTX 780 are going to be my next upgrade, than came the Nvidia announcement about GTX 780 Ti, looks to me Nvidia is little more impressed about the R9 290X otherwise there would not be any reason for the upgrade.

First time I'm going to trust more Nvidia than NV fan-boys and I'm not sure what I'm going to bye next.

My criteria:
1.) best performing card in 4K (for my next 50 inch TV monitor, provided it's 60Hz)
2.) lower price,
3.) if 1 & 2 is going close to equal I will prefer too support AMD