Perhaps because right now they are strongly outperformed stock-to-stock and oc-to-oc on their top cards, and are having to unload them at very low pricing in the US at least in order to even sell them? Dumping 7950's with free games for $180 after rebate can't be helping them, or $280ish 7970's... not to mention their brand image being tarnished by crossfire issues and low prices making them look "cheap" (I don't agree, but it is what some people will think).
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